B2B/B2C lead campaigns with qualified lead handover and reporting.
Lead generation campaigns for B2B or B2C, run across digital channels and, where it suits the sector, tele-calling. Leads are qualified against your criteria before handover, and we report the real cost of each qualified lead.
We report cost per qualified lead, not cost per click, and we qualify against criteria you set before the campaign starts. Leads that don’t meet them aren’t handed over or charged as qualified, so we only get paid for leads your sales team can use.
What works in one part of India often doesn’t work in the next. Language mix, price sensitivity, platform habits, festival timing and trade structure differ sharply between metros, tier-two cities and rural belts. Campaigns brought in unchanged from another country usually do poorly here. The creative is often fine; the assumptions behind it don’t fit India.
Whatever you decide: budget, location, company size or buying intent. We agree the definition in writing first.
Yes. We frequently execute in India under a global brand book, and will flag anything that will not translate before we run it.
Monthly, in your currency and time zone, against the sales targets we agreed at the start, not likes and impressions.