We run your marketing in India: the plan, creative adapted for Indian buyers, media buying, trade activity and reports in your time zone.
Marketing in India takes more than translating your ads. Price sensitivity, language mix, festival calendars, platform habits and channel structure all differ by region. We run your India marketing as a managed function: we build the plan against your commercial targets, adapt or originate creative for Indian audiences, buy and optimise media, execute on-ground trade and retail marketing, and report every month in your currency and time zone. You keep brand control; we supply the local judgement and the execution.
Sometimes marketing isn’t the problem, and we’ll say so. If distribution, pricing or product fit is the real problem, spending on media will not fix it, and we would rather redirect you to the service that will. When marketing is the right lever, we run it as a managed function with commercial targets rather than a creative exercise.
What works in one part of India often doesn’t work in the next. Language mix, price sensitivity, platform habits, festival timing and trade structure differ sharply between metros, tier-two cities and rural belts. Campaigns brought in unchanged from another country usually do poorly here. The creative is often fine; the assumptions behind it don’t fit India.
Yes, and we will flag in advance anything that will not land with Indian audiences rather than quietly changing it.
No. Media is passed through at actuals with the platform reports.
Digital lead flow usually begins within three to four weeks; trade and retail traction takes a quarter to read properly.
Yes. We frequently execute in India under a global brand book, and will flag anything that will not translate before we run it.
Monthly, in your currency and time zone, against the sales targets we agreed at the start, not likes and impressions.